CASE STUDY ATLAS COPCO 

 
OBJECTIVE 
 
This case study shows how Insight worked with a global industrial equipment brand to help show the personal side to their engineers who travel the UK servicing compressors. 
CONTENT TOOLS USED 
 
Photography 
LENGTH OF PROJECT 
 
1 Day 
 

INTRODUCTION 

Atlas Copco are a global business with a very strong UK presence. As leaders in the fields of industrial gas and air compressors, their equipment is used in manufacturing businesses from small to very large. 
 
As a global brand, Atlas Copco pride themselves on their investment in people and their service technicians play a massive part in how the brand is represented. 
 
Real business success comes through how they add valuable efficiencies and extra services to their clients’ manufacturing processes, creating a real end-to-end service with their people. 
 
We have worked on several projects with Atlas before, so we were delighted when we were approached to collaborate again to help create content that could help bring the brand vision to life. 
PLANNING 
 
Planning is always such an important part of any project, and this one was no exception. Early meetings with Atlas identified a great location to shoot these brand images at one of their client’s sites up in Sunderland, Tyne and Wear. 
 
Their client are manufacturers of plastic parts for the automotive industry, and with several pieces of Atlas machinery working hard at the location, we put a date on the diary and completed a brief/shooting list/pre-production phase. 
 
CONTENT CHOICES 
 
This was a fairly simple and straightforward shoot but I wanted to make sure the images were full of visual impact, so we designed a 3 light setup to give the set a ‘three dimensional look’ 
 
Without the lighting design, the images would have looked dark, cold and somewhat ‘dirty’. The introduction of the directional lights allowed me to sculpt the environment and bring life into what could have been a very ‘drab’ scene. 
 
GREAT RESULTS 
 
We’re really proud of the results we helped to create for our client and absolutely delighted that we were chosen to help capture this set. 
 
We love shooting these types of images - embracing the dark and murky corners of the industrial world gives us a perspective that lifts our client's brand above the ordinary. 
 
Atlas Copco are an ideal type of business we love to work with – focused, aspirational, dynamic and with a business-wide growth mindset. If you are a business that shares these values – drop me a line, I’d love to have a chat to see how we could help you grow! 

BOOK A CALL 

If you are looking to elevate your next project into a fantastic case study, Insight would be delighted to find out more about how we could get involved - please get in touch for a chat and hopefully a cuppa will result!  
To find out more, give us a call on 0800 542 0611 or fill in our contact form