CASE STUDY JACK IN THE BOX SOFT PLAY AND ROLE PLAY VILLAGE 

 
OBJECTIVE 
 
Case study shows how Insight worked with a local soft play and role play village to help them communicate about their rebrand and new service delivery. 
CONTENT TOOLS USED 
 
Photography | Drone | FPV Drone | Videography | 360 VR 
LENGTH OF PROJECT 
 
3 Months 
 

PROJECT DETAIL 

Jack in the Box is a premium soft play centre located in the heart of Beverley, East Yorkshire. 
 
A treasure trove of fun, play and imagination – the centre is continually improving it’s offering for the benefit of it’s visitors. 
 
We were approached by the owners of Jack in the Box at a crucial point in the business’ ambitious growth plans. It was to be announced that they would be starting the build of a fantastic role play Village on the unused second floor of the building which had previously hosted a gymnastics club. 
 
Along with this announcement, Jack in the Box were to undergo a complete rebrand and were looking to engage with a content creator who would be ready to capture the finished products of these 2 milestone projects. 

PLANNING 

Planning is always such an important part of any project, and this one was no exception. It was really important that the team at Insight could be flexible to create the content at a time when the soft play centre was closed to the general customers and the planning phase helped us all identify how this would be achieved to everybody’s convenience. 

CONTENT CHOICES 

Content choices were discussed and planned in as ideas were bounced backwards and forwards. The project initially called for photography and videography but when we surveyed the premises as a team, it was obvious we could suggest 2 other content tools that would bring some real excitement and dynamism to the finished results. 
 
We suggested that an ‘FPV’ drone fly through of the premises would look really exciting and that a interactive 360 virtual tour would also be very useful for helping website pre-engagement from potential customers. The owners were really excited at how these tools could help bring things to life for them and booked those in as well. 

WORKING WITH ALL AGE GROUPS 

We captured content over several sessions to engage with all age groups in Jack’s customer base and I have to say by the time myself and the team were finished we were absolutely shattered! 
 
We had such a great time with the project, the location was outrageously inspiring – so much life and colour everywhere you looked then add in the natural energy of children at play and we just couldn’t go wrong! 

GREAT RESULTS 

We’re really proud of the results we helped to create for our client and absolutely delighted that they are being recognised by their industry peers with a nomination for UK’s best role centre of 2024 – we really hope they are rewarded for all of their amazing energy, ideas and tireless commitment to making their centre as good as it can be! 
 
Jack in the Box’s director Ken Lunn, gave us some great feedback when we delivered the content set with these kind words. 
 
“Andy, you and your team have absolutely nailed the brief for us! We couldn’t be happier with the content you’ve delivered. We have way more to work with than what we expected – you have definitely overdelivered. Really looking forward to having you back soon! 
 
Ken Lunn - Director 
We hope you enjoy watching one of the videos that we produced as part of this scheme of work and that our photographs bring to life a little bit of the true energy of Jack in the Box. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

BOOK A CALL 

If you are looking to engage with a modern, creative and multi-modal content creator to help with your next project, we’d love to have a cuppa with you to see how we might be able to help! Don’t be shy – contact us to find out more! 
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