Capturing the Best Moments for Effective School Branding 
 
It's rare that I get 'BTS' (Behind the Scenes) content of me working as I mainly work alone but yesterday, I worked with the fantastic Laura Sellers MCIPS to create a full suite of personal brand content. 
 
Her husband accompanied us on the whole shoot and not only did he stand in as a 'client' for the photoshoot, he also took a whole bunch of BTS images which I was ever so grateful for. 
 
Here's a little collage that shows what went into our session - starting with headshots in my studio and then off down to the C4DI campus and Humber Street to complete the 'lifestyle' part of the brief. 
 
You can see me getting fully horizontal on the cobbles to get the unique perspectives - I'm totally committed to the shot! 
 
Personal branding is such an important part of a successful businessperson’s marketing mix and can benefit in a number of ways. 

1. Enhanced Professional Image 

A personal brand photoshoot allows entrepreneurs to present themselves in a polished, professional manner. High-quality photos can be used across various platforms, from LinkedIn profiles to personal websites, helping to establish credibility and trust with clients, partners, and investors. 

2. Consistent Branding 

Having a set of professionally taken photos ensures a consistent visual representation of the entrepreneur's brand across all marketing materials. This consistency helps in creating a recognizable and memorable brand identity, which is crucial for building a strong personal brand. 

3. Improved Marketing and Engagement 

Professional photos can significantly enhance the visual appeal of social media posts, blog articles, and other marketing materials. Eye-catching images are more likely to attract attention and engagement, helping the entrepreneur to effectively communicate their message and connect with their audience. 
Massive thanks to Tommy Coyle for allowing us access to his incredible new gym space - TC60 - for part of the shoot. I'm a member of Tommy's gym so he couldn't really say no! 
 
If you'd like to explore YOUR personal brand, drop me a DM 
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