THE SECRET TO GETTING MORE PR COVERAGE
Regular PR outreach activity is at the heart of a healthy marketing strategy. However, no matter how strong your press releases may be, lack of powerful images can result in them stagnating in news editors’ inboxes. Occasionally a journalist may respond to your email and offer to send over one of their own photographers, yet this is a rare occurrence. To bypass this potential issue, it’s best practice to send at least one high-quality photo along with your press release, which is where Insight Photography comes in.
WE MAKE YOUR PRESS RELEASES STAND OUT
There are multiple factors that apply to PR-friendly photography. The composition, lighting, framing, resolution and general aesthetic are all crucial, plus your images need to accurately reflect the story being shared and work well for both online news sites and printed publications. We’re here to take a weight off your shoulders by supplying exceptional PR photography that we know your news contacts will love.
SAY MORE WITH NEWS-FRIENDLY PHOTOGRAPHY
Another consideration is that unlike websites, blog posts and LinkedIn articles, press releases very much have a word limit. The ideal length of a press release is around 300 to 400 words, which means just three or four short paragraphs and a quote or two. That isn’t much space to fit in everything you want to say, yet going overboard will usually result in the news editor snipping away and potentially cutting your messages short.
News and PR photography can effectively get around this issue, as strong visual communication conveys details that simply can’t fit into the text. The result is a press release and accompanying image that together say everything you want to share with the world. The more your image stands out, the more likely people are to read your news article, so it really does pay off to choose professional PR photography.
THE PERFECT SIZE & RESOLUTION
Journalists and news editors also appreciate it when you save them time. Usually the ideal format and size of a PR image will be landscape, full colour, at least 300dpi (dots per inch) and between one and two megabytes. When all of these boxes are ticked, the photo can easily be adapted to the news publication’s printed paper and website as well as its social media channels and email newsletter if applicable. You may be amazed by how much more PR coverage you receive when you send news editors exactly what they need the first time around, so always make sure to attach a fantastic photo to your email alongside the press release.
GIVE THE NEWS EDITOR SOME OPTIONS
We’re experts when it comes to bringing out a company’s energy, personality and passion. Whether it’s a simple shot of your team in your commercial premises or something more creative, such as an outdoor photoshoot or images of your facility in action, we know how to add variety to your visual assets. By diversifying your PR photography, you’ll get on the news editors’ good sides in two ways. First of all, you’ll have different images to send them each time you have a fresh press release, which means they can use unique visual content each time.
Secondly, if the journalist is feeling a bit bored with the usual style of photograph, you can send them a striking image that shows your business from a different angle. For instance, we can supply you with everything from business headshots and team photos to eye-catching imagery of your premises, products, machinery, processes, corporate events and CSR activity, which will leave the old journos spoilt for choice.
BOOK YOUR PR PHOTOGRAPHY SESSION
Fed up with your press releases being ignored and forgotten about? We’re ready to help you create a whole new PR strategy that revolves around news-friendly photography. To get started, give us a call on 0800 542 0611 or fill in our contact form.
